About us


Who We Are 

The Boutique at Seneca is a one-of-a-kind fashion retail learning lab for students in Seneca College’s Fashion Business and Fashion Business Management Programs in the School of Fashion, located in Toronto, Ontario. Our on-campus store serves the Seneca community and beyond. Now, in the age of online learning, our Boutique had moved to a virtual platform and we launched an e-commerce website in November 2020. 

Each academic term, The Boutique is operated by a new team of second-year Fashion Business / Fashion Business Management students along with faculty, staff, and student mentors. Students work as Sales Associate in The Boutique on campus as well as take on a role in a "department" within The Boutique's business operation.


Our History   

The Boutique has launched hundreds of careers since 1973. The program enables students to practice skills that are important to build a career in fashion buying, planning and inventory management, digital marketing, store operations, training and development, financial management, analytics and customer service and e-commerce.   


What We Do  

We work with Canadian vendors to offer our customers quality casual and everyday work-wear at competitive prices. We pick trendy pieces with exceptional quality from the brands you love including Dex, Black Tape, RD Style, Molly Bracken, Pink Martini, Garcia and a variety of accessories brands including Canadian jewellery brand Foxy Originals. We curate a selection of products from these brands to give our customers variety, versatility and comfort. Count on us to find you the perfect piece that will never go out of style and will keep you looking fresh and chic. We try to have timeless items in our boutique, as our main point in supporting sustainability in fashion, as this helps our customers create a capsule wardrobe and minimalistic style.   


Meet Our Team

This semester for the first time ever, The Boutique is operated by a small hardworking cross-functional team of three students. Each of us has an individual style, role and set of responsibilities essential to our business. Our roles are marketing coordinator, product and merchandising coordinator and boutique operations manager. 

Introducing our summer team.