About us

Who We Are

The Boutique at Seneca is a one-of-a-kind fashion retail learning lab for students in Seneca College’s Fashion Business and Fashion Business Management Programs in the School of Fashion, located in Toronto, Ontario. Our on-campus store and online store serve the Seneca community and beyond.

Each academic term, The Boutique is operated by a new team of second-year Fashion Business / Fashion Business Management students along with faculty, staff, and student mentors. Students work as Sales Associate in The Boutique on campus as well as take on a role in a "department" within The Boutique's business operation.

Our History   

The Boutique has launched hundreds of careers since 1973. The program enables students to practice skills that are important to build a career in fashion buying, planning and inventory management, digital marketing, store operations, training and development, financial management, analytics and customer service and e-commerce.  

What We Do  

We work with Canadian vendors to offer our customers quality casual and everyday workwear at competitive prices. We pick trendy pieces with exceptional quality from the brands you love including Dex, Black Tape, Garcia, M Made in Italy and a variety of accessories brands. We curate a selection of products from these brands offering variety, versatility, and comfort. Count on us to find you the perfect piece that will never go out of style and will keep you looking fresh and chic. We try to have timeless items in our boutique, as our main point in supporting sustainability in fashion, as this helps our customers create a capsule wardrobe and minimalistic style.  

Meet Our Team

This semester, The Boutique is run by twenty-six second year students. We have formed into seven teams, each with different roles that bring the Boutique to life. Each of us has an individual style, set of skills, and responsibilities that is essential to delivering engaging service, beautiful product, aspirational environments and captivating communications. Our different team roles are: Social Media team, Planning team, Promotion and Email team, Finance team, Customer Experience team, Buying team, and Product and Merchandising team. We're excited to be back to serve you this semester!